What does the term "advertising" refer to in the context of cosmetology?

The term "advertising" in the context of cosmetology is best defined as written or graphic representations designed to elicit sales or enrollment. This understanding encompasses a variety of promotional materials such as brochures, flyers, posters, and advertisements that visually represent the services offered by a cosmetology business. The focus on written or graphic representations highlights the importance of visual communication in attracting clients, as effective advertising not only conveys information but also appeals to potential customers' emotions and preferences.

This definition allows for a broad range of methods within advertising, including print media and digital formats, as long as they aim to generate interest and drive sales or client enrollment. The other options, while they touch upon aspects of marketing, do not fully encapsulate the broader scope of what advertising entails in the field of cosmetology. For instance, simply verbal promotion or a focus on digital marketing or telemarketing does not cover the wide variety of strategies available for effectively advertising services.